Real Analysis. Real Insights. Real Results.
We've spent years digging into the Australian financial landscape — not just collecting data, but understanding what it actually means for your business. Every competitive analysis we deliver comes from genuine market experience and proven analytical methods.
Start Your AnalysisHow We Actually Do This Work
Most firms just gather surface-level data. We go deeper — because that's where the actionable insights live.
Market Behavior Mapping
We track actual customer movements between competitors, not just market share numbers. This means understanding why clients switch providers, what triggers their decisions, and which competitive advantages actually matter to real people.
Strategic Positioning Analysis
Instead of generic SWOT charts, we build detailed competitive landscapes showing exactly where opportunities exist. Our analysis reveals gaps your competitors haven't noticed yet — and practical ways to exploit them before they catch up.
The People Behind Your Analysis
We're not a massive consulting firm with junior analysts doing the actual work. You get direct access to senior researchers who've been analyzing Australian financial markets since before fintech was even a buzzword.
Prisha Kellaway
Prisha has tracked competitive movements across Australian banking and investment sectors for over eight years. She's the one who predicted the digital banking shift back in 2018 — two years before most incumbents took it seriously.
Caoimhe Lightbody
Caoimhe specializes in competitive intelligence for mid-market financial services. Her strategic recommendations have helped dozens of firms identify new market opportunities and defend against emerging threats.